Mitigation Potential Methods of Measurement: Market Potential

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Preliminary studies have evaluated the market potential of various low-carbon energy technologies.  These studies tend to focus on baseline greenhouse gas emissions and to use macro-activity indicators for projecting carbon mitigating scenarios.  Trends in sectoral energy use and carbon demand also influence analyses of market potential.  There have been noticeable increases in demands for carbon-mitigating technologies.  Technologies affecting land use have undergone some of the most intensive research and yielded more concrete explanations.  There is interest in emissions reduction technology pertaining to agriculture (for crop planting and harvesting) and forestry (for facilitating afforestation and reforestation).  Mitigation technologies must be evaluated within the larger context of land use, however.  The global land use and energy model indicates that the success of designated energy crops will be affected by food supply and demand, and that deforestation may not drastically affect CO2 emissions (due to replacement saplings) but will significantly affect available mature forest.